Outbound messages are not about selling straight away. They’re about starting a relevant conversation with the right person.

Whether you’re writing emails or LinkedIn messages, the best results come from keeping it simple, specific, and rooted in real challenges.

Writing persuasive messaging is a skill that you develop over time. So I’ve done my best to share some learnings to help you improve your messaging.

This short guide breaks down how to prepare before writing, and how to structure your messages once you're ready.

Enjoy,

Mark Colgan B2B Sales Consultant at Yellow O

What to Prepare Before Writing

1. Understand the person you’re targeting

Get clear on their role and responsibilities. Think about what they’re accountable for, how they’re measured, and what pressures they’re likely facing.

Ask yourself:

• What do they spend their time thinking about?
• What problems keep showing up in their role?
• What would make their job easier or more successful?

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Something that has helped me with this is to open up a few of my prospects LinkedIn profiles and skim through their experience. If that doesn’t work, look up job adverts for roles that match their title and read through the “Role and Responsibilities” section.

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2. Identify 1 or 2 real problems they likely care about

Focus your message on challenges they’re already aware of or feeling in their day-to-day work.